American boxing legend Mike Tyson has been named Parimatch's second brand ambassador, joining Irish MMA fighter Conor McGregor in the role.
Tyson will 'represent the holding's development into international markets', and Sergey Portnov, Chief Executive of the online betting platform, commented 'Iron Mike Tyson has always dared to show his mettle and so does Parimatch... His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, shows our customers that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners'.